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Auction Forum Index » Auction News » eBay reveals logo redesign
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eBay reveals logo redesign 
Post: #1   PostPosted: Tue Sep 18, 2012 12:50 pm Reply with quote
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eBay has been slowly evolving its online buy-and-sell business in the 17 years since it opened its doors to collectors and hoarders nationwide. Now the company is getting a new look with Friday's unveiling of a new eBay logo.

The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company's name in a more modern way.



"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It's eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable," eBay president Devin Wenig said in a statement.

By retaining core elements like the iconic colour palette but swapping overlapping letters for characters that barely touch, Wenig said the new logo represents eBay's connected and diverse community, which serves more than 100 million active users and 25 million sellers globally.

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eBay reveals logo redesign 
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